LVMH sells unused luxury fabrics online
Budding fashion designers and DIY enthusiasts, rejoice! LVMH now sells unused fabrics from its luxury brands, including the iconic Louis Vuitton and Dior.
The new online store is called Nona Source, and customers can already shop for fabric by the meter from Louis Vuitton, Christian Dior, Givenchy, Stella McCartney and more. The only catch? The store is only available to European customers, and Business intern reports that LVMH does not plan to launch the online platform in the United States
Nona Source is open to certain business leaders, including fashion designers. Simply create an account and share your business name and registration number before shopping. Buyers can search for fabrics by style, weight, and use. Prices range from € 3 ($ 3.60) per meter for lining materials to € 50 ($ 60) per meter for cashmere. The current print features black and white curly Tigrado lambskin, Harwick watersnakeskin panel, chintz silk, wool micro-faille and more.
See also: See the Louis Vuitton Fall-Winter 2021 collection
The new online store is part of LVMH Life 360 sustainability initiative. The company pledged to reuse and recycle clothing, finding new ways to lead a greener example as more fashion brands pledge to protect the environment. The shop is named after Nona, one of the three Parcae goddesses in Roman mythology who symbolizes human destiny and the necessary change.
Nona Source is run by a team of three people who previously worked for brands owned by LVMH. The trio met in 2019 via LVMH Disrupt, Act, Risk to be an Entrepreneur (DARE) program, which allow company employees to reflect and present new ideas to the administration with the possibility of turning them into concrete projects.
Romain Brabo, co-founder of Nona Source, is an expert in materials buying and manufacturing at Givenchy and Kenzo, and when he first discovered “sleeping beauties” – high quality fabrics stored in Warehouses of the Couture Houses – he immediately saw an opportunity. Now the snippets take on new life, increasing their creative potential through a resale platform.
As part of LVMH’s entrepreneurial program, Brabo met Marie Falguera, materials expert and environmental coordinator at Kenzo, and Anne Prieur du Perray, head of digital transformation at LVMH. The commitment of the three employees for a new model brought them together to bring the project to life, and we are all benefiting from it.
Check stocks on Nona Source and start designing.
Photograph by: Christian Wiediger / Unsplash