Lysol Donates Over Php 44 Million To Date As Part Of Its “Disinfect To Protect Mission” Against COVID-19 |
More than a year and a half since the start of the pandemic, it is clear that the Philippines has been one of the hardest hit countries. In addition to enduring the longest lockdown in the world, the country has also ris lowest in the global COVID-19 resilience rankings, as it has had to contend with numerous waves of flare-ups and overloaded medical and frontline facilities.
The country has also seen several increases in cases throughout 2021, highlighted by 26,000 cases reported in September due to the Delta variant. In the same month, the country was recording an average of around 18,600 new cases per day, which left everyone in fear for their safety and future.
Even young people have not been spared, as schools have remained closed since March 2020. It is only recently that some public schools have reopened their doors in a trial.
With all these setbacks, it is the marginalized sectors of society that have been hit the hardest, just as it has had an unprecedented impact on the country’s health system, economy, as well as all other social services.
Lysol acknowledged the challenges the country faces amid the lockdown. The brand’s focus, which is to âdisinfect to protectâ, has seamlessly integrated with the brand’s desire to help protect Filipinos from COVID-19. Lysol’s desire is to continue educating Filipinos across the country on the importance of constantly disinfecting their homes and everything in them, against the threat of everyday pathogens, including the COVID-19 virus.
Due to the evolution of the new normal in 2021, Lysol has taken its mission even further. Lysol acknowledged that Filipinos across the country needed to be properly equipped to fight the spread of the virus. However, the challenge would be to find the right partners to help further amplify the mission – several partner organizations having fortunately answered the call.
Throughout the year, Lysol donated several protection kits to partner organizations to use in their vaccination campaigns and COVID facilities, as well as protection kits distributed directly to vaccinees and consumers.
This was best illustrated when Lysol set out to fulfill its “disinfection to protect mission” by partnering with the Office of the Vice President (OVP), local government units (LGU), the Philippine Red Cross (PRC) and other frontline organizations. . In doing so, the âtrusted champion of healthâ has truly made positive and impactful progress in joining the concerted fight against COVID-19.
To date, Php 44 million in donations – in cash and in kind – have been given to partners.
Partnership with the Philippine Red Cross
Reaching out to the Philippine Red Cross (PRC), Lysol donated a total of 39 million pesos, a gesture of support that went towards building a molecular laboratory in Cagayan de Oro City – further strengthening COVID-19 mass testing among vulnerable groups in the country, and to support the operation of the PRC’s emergency field hospital and isolation facilities.
Currently, the PRC operates an emergency field hospital – an extension room for COVID-19 patients with moderate symptoms – at the Lung Center of the Philippines, as well as isolation facilities at the ‘Ateneo de Manila and the University of the Philippines in Quezon City, College of Saint Benilde in Manila and Makati Science High School.
Most recently, Lysol donated 1.7 million pesos of commodities to support the PRC’s participation in the reopening of a pilot school in Cebu.
Work hand in hand with the Office of the Vice-President and LGUs
In partnership with the Office of the Vice President (OVP) and its efforts to fight the COVID-19 pandemic, Lysol has donated 1.2 million Php worth of products, including hand sanitizers, multi-action cleaners, disinfectant sprays, surface wipes and liquids. Hand washing. This product donation has been earmarked by the OVP for its Vaccine Express initiative in several areas as a way for Lysol to help support continued disinfection, even after vaccination. Those who took advantage of the vaccine were given the Lysol products as a step to break the chain of infection.
Lysol has also partnered with various LGUs such as Quezon City and Manila City, where a total of Php 2.8 million of product donations have been provided for use in their COVID19 vaccination facilities and direct distribution to vaccinated. In addition, a campaign to disseminate massive information on good hygiene habits was also facilitated in these cities.
Determined to work in partnership with families to break the chain of infection
Lysol understands the need to educate everyone about the importance of disinfection, and families are among the main groups the brand wanted to reach.
In 2021, Lysol partnered with the influential Team Kramer family namely Doug and Cheska with children Kendra, Scarlett and Gavin. The family helped spread Lysol’s message about the importance of always protecting homes with Lysol products. This was seen through thematic TVCs produced for Lysol, as well as social media posts and videos.
Lysol is actively involved in the fight against COVID-19 and has been assessed by an independent third party as tested and proven to kill the COVID-19 virus (SARS-COV-2) on hard, non-porous surfaces. In addition, it is the first product in the world to obtain a license from the United States FDA for this claim.
Here in the Philippines, Lysol continues to be the # 1 disinfectant spray and # 1 Filipino pediatrician recommended brand for disinfection – providing confidence and peace of mind in these trying times.
Through these significant companies and fruitful partnerships in the midst of the pandemic, Lysol reaffirms its long-term commitment to its âDisinfect to Protect Missionâ in the Philippines as she looks forward to working with more stakeholders to break the chain of infection and protect the Filipino people.
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