Paid gamers in India set to grow to ~ 235 million in 2025, up from 80 million gamers in 2020: report
Straightenand Lumikailaunched a new report.
- It indicates that all gaming segments saw the growth in downloads increase during Lockdown 1, while social gaming saw the strongest growth.
Lumikai and Redseer have compiled a comprehensive report on the gaming space in India in their recent report titled “India Gaming Report 2021 by Lumikai and Redseer”.
The report highlights:
India’s gaming market is expected to reach $ 7 billion in FY 2026 (more than 3 times the market in FY 2021), while in-app purchases are the fastest growing revenue streams. fast market with an increasing number of paying users and their growing propensity to pay is driving the growth.
- While real money games are the biggest source of revenue in the market, IAPs will grow faster over the next 5 years to 30-40% as the number of paid users increases in both casual and hyper games. casual.
- In addition, non-RMG gaming segments are expected to grow faster than the market growth rate, with
eSportand streaming are expected to grow at a CAGR of 40-45% over the next 5 years.
- An average gamer spends $ 16 a year on games, and it takes about 1 week to start paying to play games.
In addition to the growing maturity of players and their willingness to pay, players are adopting the trend to play “India-first content” games. – Over 60% of gamers are ready to play games with central Indian theme or characters like mythology or celebrities etc.
“This is an exciting time for the gaming ecosystem in India. Access to gaming is democratized with increasing participation from Tier 2 cities and beyond, gamers are maturing in the way they play different genres of gaming. games and unprecedented growth in the number of new paid users (NPU) to drive the overall gaming market to grow 3 times in the next 5 years. While real money games (RMG) will continue to dominate the market, purchases integrated (IAP), virtual gifts, etc. will become common expense categories among paid gamers, and IAP revenues are expected to exceed the overall growth of the games market in India. of commitment at RedSeer.
“This inaugural report represents the most in-depth analysis of the India games market ever undertaken, and the objective was to address basic assumptions about the true potential of the market. What has emerged is a picture of the market that already goes beyond preconceived notions about size, growth, sophistication and, most importantly, willingness to pay. India’s gaming market is expected to triple to over $ 7 billion by 2025, thanks to a healthy diversity of monetization mechanisms that indicate plenty of white space for new investment and huge potential for a new one. generation of leaders in the gaming value chain. We are delighted to continue to be at the forefront of the Indian gaming investment landscape as the market matures and evolves to the next level. Said Justin Keeling, general partner of Lumikai Fund.