The “Do you have any milk?” »The ads are back but they’re not like the ones you remember
But this time around, most of the stars are TikTok users and YouTubers, and mustaches have been left in the past.
TV and digital ads feature user-generated social media videos of ordinary people – and stars like American Olympian Katie Ledecky – using milk creatively, she said.
The impetus for the “Got Milk?” The recovery was a resurgence in dairy milk sales amid the pandemic, Rani said.
“When the going got tough we saw Americans literally go out looking for milk,” she said. “And it wasn’t just that they drank more of it. They were finding fun and surprising ways to use it.”
“I grew up on ‘Got Milk?’ campaign, and I really love them presenting it to a new generation of kids, ”Ledecky said in an interview with CNN Business.
Adams attributed the declines to broader changes in Americans’ eating behaviors. When people started to eat more meals away from home, they drank less milk, he said.
But lockdowns during the pandemic have reversed sales. For the 20-week period ended July 18, cow’s milk sales totaled $ 4.5 billion, an increase of 11.7% over the comparable period last year. according to Nielsen data.
Correction: This story has been updated to include IRI annual milk sales data cited by Prime Consulting Group and MilkPEP.