US town plans to change name to Kush, slang for marijuana
- The southern Colorado town of Moffat might be renamed Kush, a slang term for marijuana.
- It is seen as a rebranding effort to ride the wave of cannabis tourism.
- There is speculation that Lucknow might also change its name, just for a different reason.
Cities are renamed every day, either because their former names were considered “offensive” or because people think they don’t fully represent a place’s heritage. India is no stranger to this phenomenon.
You would often see a shift from historically Indo-Persian names to more Desi versions or something that aligns with the collective “identity” of us Indians.
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The proposal can be seen as a rebranding effort to cash in on lucrative cannabis tourism after recent reports indicated the industry’s market value was around $17 billion.
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“I’m looking to make this a world-class cannabis region,” Mike told the Denver Post.
He presented his proposal to the Moffat board at a meeting on Tuesday evening and is waiting for the board to vote on the suggestion at its next meeting.
Cassandra Foxx, mayor of the town of 100, reportedly indicated she was fine with the name change.
“Change is always good,” Foxx said. “The most dangerous phrase is: ‘We’ve always done it this way.’ It is the death of society.”