When the gospel becomes a mark for world liberation –
The spreading of the “good news” (the gospel of the Lord and Savior Jesus Christ) is the motor of the evangelical and missionary journey of men and women of faith from one end of the world to the other.
For these evangelists and missionaries, the gospel was simply the message of salvation to a sinful world. They had the duty to preach Jesus to the greatest number and to make disciples of him. It was therefore not surprising that the first group of evangelists and missionaries saw the Church as “humanitarian”.
While spreading the gospel, they have also done humanitarian works like building schools, hospitals and building boreholes in many communities.
These accompanied the good news of Jesus’ preaching to these nations.
With the advent of the coronavirus (COVID-19) pandemic in 2022, the world was confined with restrictions on human movement and flight. This has prompted many preachers and evangelists to embrace and adapt technology to deliver their messages and reach multiple audiences on the social media space.
Adapting the gospel to the new age of media has undoubtedly come with its own challenges. But, for William F. Kumuyi, the general superintendent of the Deeper Christian Life Ministry, it was time to move the Church from the earthly to an all-digital space.
Read also: Kumuyi storms Ikorodu with “total emancipation by the authority of Christ”
For the 82-year-old evangelist, it was time to step into the social media space with the gospel of the Lord Jesus Christ. As the organizer of the “Global Crusade with Kumuyi (GCK)”, the church has given young people some leeway to play in their space by inviting #KumuyiSays to connect with their peers on Twitter and other platforms – thereby conveying the message to young people in a way that they could easily identify with.
To further deepen this trend, the church on Sunday July 31 launched the global brand GCK with a commitment to reach more nations with the gospel. It also shows that the church is looking to the future to create a digital footprint on the social media space beyond building cathedrals.
“Based on statistics and analysis of our media feeds, the GCK over the past year has reached over 150 countries with an average monthly physical audience of between 40,000 and 150,000 and a virtual audience of over of 3,000,000 people worldwide.
“We have documented over 200,000 people around the world who have been saved and transformed during these crusades. More than 30 million people have been reached globally in the past year through GCK,” Kumuyi said at the official launch of the GCK brand held at the University of Science and Technology. of Lagos State (LASUSTECH), formerly LASPOTECH.
Kumuyi, in a speech titled “Relief for a turbulent world,” said people across the world are grappling with deep-seated emotional issues. As a result, he said addiction to mind-altering drugs is on the rise, with a resulting rise in suicide rates.
“We live in a world in crisis. Amid scientific breakthroughs and technological advancements, we are witnessing increasing economic, social, cultural and ecological upheavals all of which negatively impact the quality of life around the world.
“It is this same mandate and this same mission that motivates me now and led to the birth of the GCK, proclaiming the gospel and bringing reprieve and solace to a world plagued by growing and seemingly intractable crises,” said said Kumuyi, revealing that the GCK team will be in Liberia at the end of 2022 and Togo in the first quarter of 2023.
According to Kumuyi, the media as the fourth power of the kingdom can be the publishers of grace. This, he said, was based on the fact that media professionals are held in high esteem as goodwill ambassadors on behalf of God and for humanity.
“As organizer of the GCK, I invite you to join us in this journey, admittedly demanding, to reach the whole world with the saving gospel of Christ in record time. I sincerely urge you, great men and women of the press and everyone who joined us today, to work with us in this endeavor so that together we can leave a mark that will last for generations,” said Kumuyi.
Likewise, two books – “The Minister Shown Approved” and “Journey to Liberation” written by Kumuyi on the crusade were also launched to deepen knowledge about the crusade and the organizer.
According to the book’s reviewer, Nancy Mastroeni, the book is an “easy to read book”. Additionally, GCK Daily, a 15-minute content produced by Iyke Okafor, will be released on all social media platforms from September.
Daniel Afolayan, GCK Brand Analyst, explained that Kumuyi has built a brand that is digitally relevant and can stand the test of time on a global scale. According to him, the GCK organizer is currently the face of the global evangelical movement, known for his explanatory teachings.
“He built the GCK brand, which is the global crusade with Kumuyi. The slogan of this brand is the gospel for every creature because the worldwide crusade was born out of the need to share more of the good news of Christ; and the purpose of this brand is to change lives through Christ,” Afolayan said.